What are cookies and pixels?
Cookies are small pieces of text used to store information on web browsers. Cookies are used to store and receive identifiers and other information on computers, phones, and other devices. A cookie file is stored in your browser and allows the website/application or a third-party to recognize you and make your next visit easier and the website/application more useful to you. Cookies allow IVL to serve you better and more efficiently, and to personalize your experience on our site.
A pixel is a small amount of code on a web page or in an email notification. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.
What are cookies used for?
We may use any of the following categories of cookies on the Websites/applications as detailed below.
Each cookie falls within one of the four following categories:
|1. Essential Cookies||Essential cookies (First Party Cookies) are sometimes called “strictly necessary” as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website. Essential cookies also keep you logged in into a website. Without them the login functionality would not work.|
|2. Analytics Cookies||These cookies track information about visits to the IVL and partner websites/applications so that we can make improvements and report our performance. For example: analyse visitor and user behaviour so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.|
|3. Functionality or Preference Cookies||During your visit to the Websites/applications, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) while using our services. They also store your preferences when personalizing the Websites to optimize your use of IVL. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.|
|4. Targeting or Advertising Cookies||These Cookies are placed by third party advertising platforms or networks or IVL website/applications in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioural” “tracking” or “targeted” advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the IVL Websites and other websites. For example, these cookies remember which browsers have visited the Websites|
In addition, IVL uses web beacons, or tracking pixels to count visitor numbers and performance cookies to track how many individual users access this website/applications and how often. This information is used for statistical purposes only and it is not IVL’s intention to use such information to personally identify any user. However, if you have registered and signed into this website/applications, IVL may combine this information with information from its web analytic services and cookies to analyse how you use this website/applications in more detail.
How cookies are used:
Online analytics purposes
We may use web analytics services on IVL, such as those of Google Analytics. These services help us analyse how users use the services, including by noting the third-party website/applications from which you arrive. The information collected by the technology will be disclosed to or collected directly by such service providers, who use the information to evaluate your use of the services. We also use Google Analytics for certain purposes related to online marketing, as described in the following sections.
Advertising and other targeting purposes
Cookies help us serve relevant ads to you more effectively. They also help us provide aggregated auditing, research, and reporting for advertisers, understand and improve our service, and know when content has been shown to you. We work with website/applications analytics and advertising partners, including but not limited to Google, Facebook, Linked-in, Twitter, Google Double Click, InMobi, AdSense, SenseDigital, Lead Bolt, Paisa Bazaar, Magic Bricks, Prop Tiger etc., to deliver IVL advertisements on third party publisher websites/applications - these partners may set cookies on your devices’ web browser. Cookies allow our partners to recognize your computer so that the ad server can show you IVL advertisements elsewhere on the Internet, and so that our analytics software can measure your engagement and interactions while using IVL services. In this way, ad servers may compile anonymous, de-identified information about where you, or others who are using your computer, saw our advertisements, whether or not you interacted with our advertisements, and actions performed on subsequent visits to IVL websites/applications and applications. This information allows an ad network to deliver targeted advertisements that they believe will be of most interest to you, and it allows IVL to optimize the performance of our advertising campaigns and the usability of our website/applications. In other words, we use analytics data in concern with data about our online ads that have been shown using the solutions such as Google, Facebook, Linked-in, Twitter, Google Double Click, InMobi, AdSense, SenseDigital, Lead Bolt, Paisa Bazaar, Magic Bricks, Prop Tiger etc., for Advertisers, or other online advertising networks. By doing so, we can understand how anonymous users interacted with our /applications after seeing our ads.
What third-party cookies does IVL use?
We use trusted partners to help us service advertising, who may place cookies on your device. We also pull through content from social networks into our own pages, such as embedded Facebook feeds. The social networks, such as Facebook, Google, etc. may themselves also put cookies on your machine. If a user logs into Facebook, Twitter or Google+ via our website/applications, they will leave a cookie on the users' device. This is the same process as if the user logs into these social networks directly.
We also use Google Analytics and similar solutions on our Services to help us analyse how our Services are used. It uses performance cookies to track customer’s interactions. For example, by using cookies, Google can tell us which pages our users view, which are most popular, what time of day our websites/applications are visited, whether visitors have been to our websites before, what website referred the visitor to our websites/applications, and other similar information. All of this information is anonymized.
We suggest that you should check the respective privacy policies for these external services to help you understand what data these organisations hold about you and how they process it.
Most browsers allow you to control cookies through their settings preferences. However, if you choose to turn off these cookies you will still see advertising on the internet but it may not be tailored to your interests. It does not mean that you won't be served any advertisements whilst you are online. Whilst we have mentioned most of the third parties involved in using targeting or advertising cookies in the preceding section (refer section d), the list is not exhaustive and is subject to change. Therefore, even if you choose to turn off all the third party cookies listed in section (refer section d), you may still receive some tailored advertisements and recommendations.
There are a number of ways you can manage what cookies are set on your devices. Essential cookies, however, cannot be disabled. If you do not allow certain cookies to be installed, the website/application may not be accessible to you and/or the performance, features, or services may be compromised.
You can also manage this type of cookie in the privacy settings on the web browser you are using. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others' websites. Please see below for more information.
Changing your Cookie Settings: The browser settings for changing your cookies settings are usually found in the 'options' or 'preferences' menu of your internet browser. In order to understand these settings, the following links may be helpful. Otherwise you should use the 'Help' option in your internet browser for more details.
More information: To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. You can learn more about opting out of receiving interest-based ads from other companies at optout.aboutads.info and www.networkadvertising.org/choices. In addition, certain third party advertising networks, like Facebook (pixels) and Google, permit users to opt out of or customize preferences associated with your internet browsing. To learn more about this feature from Google, click here For further information about the Facebook Pixel, click here